EMAIL MARKETING ∙ SYSTEMS DESIGN
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QUICKEN
Creating a design system for Quicken's monthly interactive newsletter emails.
Quicken is a mobile and web application that allows users to stay on top of your finances with ease. One of the many services the company offers users are periodically-sent newsletters via email. The newsletters aim to inform users of the latest news, tips, or updates that they may be interested in.
OBJECTIVE
Shortly after Quicken underwent a company rebranding, I was assigned with finalizing the new design modules and delivering a well-thought out design system for the company’s interactive newsletter. The final solution needed to improve workflows as well as support collaboration between the designers, developers and cross-functional teams.
RESULTS
A unified and cohesive visual identity for the design modules and effective design system to match was successfully delivered. The library solution provided the sections of the newsletter in a sequential manner. This provided designers with the ability to work on the newsletter chronologically from top to bottom and increased visibility of customization options, overall simplifying the overall design process and allowing optimization of decision making.
MOBILE DEVICE
DESKTOP DEVICE
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