SOCIAL MEDIA
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UNIVERSITY AT ALBANY
Redesigning online strategies to improve student on-campus involvement.
The University at Albany's Student Affairs Media Team focuses on communicating with students and the broader campus community through various media channels. This includes creating and distributing promotional materials, managing social media, and documenting events to enhance the student experience and promote a sense of belonging.
OBJECTIVE
I was responsible for designing new strategies and creating online content that’ll motivate students to attend on-campus activities as well as be more involved with the university.
RESULTS
Student involvement on campus increased around 30% and online engagement increased around 50% within the first few months of implementation.
BEFORE
AFTER
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